One workspace. For your content and conversations.
BIGI is an Instagram AI assistant for creators and businesses. Create content, run campaigns and reply to followers by chatting to BIGI. Your information and approval settings guide what it does.
BIGI uses your approved information to answer followers’ questions. It keeps the post and conversation in context, and can follow up when the conversation is eligible.
Share your profile, FAQs, offers, links and writing style. Brain keeps that context for your content and replies. Update a detail in chat or review and correct it in Brain.
Review information from your sources
Confirm prices, dates and other important facts
Manage and remove workspace memories
Useful context. Confirmed by you.
Offer: Beginner pottery workshop
Includes: Clay, tools and firing
Voice: Friendly, brief and welcoming
Turn a comment into a useful DM.
Tell BIGI what your campaign should do. Choose the posts, keyword, audience, link and dates, then review the draft before it runs. These are organic campaigns on your account, not paid ads.
Comment-to-DM campaign setup
Lead forms and tracked next-step links
Campaign scope, timing and controls
From CLAY to the workshop details.
Trigger: A comment containing CLAY
Scope: The selected workshop post
Action: Eligible private reply with details
Create posts, Reels and Stories in chat.
Ask for ideas, captions or scripts. Refine the saved draft in the same conversation, add your photos or videos, then review the finished content before publishing or scheduling supported formats.
Content ideas informed by audience questions
Editable drafts, captions and scripts
Publishing and scheduling where your account has access
The question becomes the next post.
Audience question: What should I bring?
Post idea: Your first pottery class checklist
CTA: Comment CLAY for workshop details
Share the right link. Capture interest.
Send an approved guide, product or booking link when it answers the question. Use a campaign lead form to collect interest. For actions in another service, such as checking an order or booking a time, your developer can set up a compatible custom connector.
Review activity and available outcomes in one workspace. Use the evidence to adjust a reply, campaign or next post.
Conversation and campaign activity
Available link and lead outcomes
Clear action status and reasons for blocked actions
Review campaign activity.
Review the conversation
Inspect the action and its status
Adjust the knowledge or campaign
History
What’s your next big thing?
Ask, plan, or think out loud.
Message BIGI…
BIGI · Your thinking partner
Plan a campaignPlan your next post
BIGI can make mistakes. Review important details before acting.
History
You
Create a LISBON comment-to-DM campaign.
BIGI
I’ve saved a draft using your €9 guide. Confirm the post, purchase link and dates before starting it. Nothing is running yet.
CampaignSaved draft
Nora’s Lisbon weekend guide
Comment: LISBON
Reply: Send the €9 guide’s purchase link
Status: Ready for your review
Confirm & continue
Message BIGI…
BIGI · Your thinking partner
BIGI can make mistakes. Review important details before acting.
History
You
Create my Lisbon guide post.
BIGI
Your draft is saved in Content. Review it, then publish or schedule it.
PostSaved in Content
My Lisbon weekend guide
Cafés, walks and views. Comment LISBON for my €9 guide.
EditSchedulePublish
Message BIGI…
BIGI · Your thinking partner
BIGI can make mistakes. Review important details before acting.
History
You
Draft a story for my €9 Lisbon guide.
BIGI
Here’s a story draft using your café photo. Review the text and visual before choosing when to share it.
StorySaved in Content
Lisbon weekend · Story draft
Planning a Lisbon weekend? My €9 guide covers cafés, walks and viewpoints. Reply LISBON for the purchase link.
EditSchedulePublish
Message BIGI…
BIGI · Your thinking partner
BIGI can make mistakes. Review important details before acting.
History
You
Help me reply to Jules’s day-trip question.
BIGI
The guide has a separate route for each day, so a shorter visit works too. Here’s a reply for your review. It hasn’t been sent.
Reply draftSaved draft
Reply to Jules
Yes! Start with the first-day route. Choose the stops you like and save the rest for another trip ☀️
Message BIGI…
BIGI · Your thinking partner
BIGI can make mistakes. Review important details before acting.
History
You
Remember: my Lisbon guide is €9.
BIGI
I’ve saved that in Brain. I’ll use it when drafting posts and answering questions about the guide, so followers get consistent information.
BrainUpdated
Guide information updated
Lisbon weekend guide: €9.
BIGI can use this information in future drafts and replies.
Message BIGI…
BIGI · Your thinking partner
BIGI can make mistakes. Review important details before acting.
Illustrative BIGI workspace and example results.
Instagram actions depend on granted permissions, account eligibility and your chosen mode. Story publishing requires an eligible Business account. AI image and video generation is separate from the Free and €25 Pro plans. Compare plans.
Your next follower has a question.
Answer their questions with BIGI and spend less time replying.
