Separate repeatable work from responsibility.
An AI assistant can help carry out defined tasks using information and rules. A social media manager can own strategy, editorial decisions, relationships and day-to-day judgement within an agreed role. The right choice depends on what you want someone to take responsibility for, not simply how many posts you publish.
Give routine questions a clear source.
BIGI can help with recurring questions, approved links, content drafts and eligible campaigns. Give Brain accurate account details and review the replies. For an educator, it could explain whether a €9 workbook suits beginners. Individual learning needs, sensitive advice and unusual requests still need a person.
Keep creative and sensitive decisions with people.
You decide what represents your account. A person should handle complaints, uncertain promises, brand partnerships and sensitive conversations. Software cannot take responsibility for your reputation, rights clearance or the truth of an offer. Review what goes out under your name.
Let the manager set the boundaries.
A manager can prepare approved information, review drafts, set campaign scope and decide when automation is appropriate. BIGI then supports the selected workflows. Use human takeover when someone handles a conversation, so automatic replies do not compete with that response.
Compare scope as well as price.
A software subscription and a professional service do not include the same work. Agree who creates original media, reviews replies, maintains information and handles urgent issues. BIGI’s planned €25 Pro price does not include a human management service, unlimited AI, or AI image and video generation.
Start with one responsibility you can define.
Choose a recurring task, write down the correct answer and decide when it must reach a person. Review a small set of permitted interactions before expanding. Judge the result by accuracy and usefulness. BIGI can support your work or a manager’s workflow; it does not promise to replace every part of the role.
Put it into practice.
Start with your own account information and choose the actions you want to review.
Start with BIGIContinue learning.
- See BIGI for coaches and educators
- Set up information and voice in Brain
- Review the current app screens
Connected actions follow the permissions and account requirements in the Instagram API documentation. See BIGI’s product features for the scope of these guides.