Guides / conversation guide

Instagram DM automation and follow-ups with BIGI

By BIGI · Updated

Learn how BIGI answers Instagram DMs, sends requested links and follows up in eligible conversations, with your voice, approval and takeover controls.

Give each question a relevant answer.

BIGI uses your confirmed profile information, FAQs and voice to suggest or send replies. It can answer questions about your content, recommendations or offers. A simple thank-you does not need a sales pitch. Where the answer is missing or sensitive, leave the conversation for a person.

Send the link the person asked for.

Add your approved destinations to Brain or the relevant campaign. BIGI can share a guide, product, registration or booking link when it fits the request. For example, Nora’s fictional €9 Lisbon guide has one purchase link. The follower views and purchases the guide on that destination website.

Understand the first private reply.

A keyword comment can trigger an eligible private reply with the requested information. That first reply is different from an ongoing DM conversation. The person needs to respond before further automated messages can continue under the applicable messaging rules. A comment or a follow does not grant unlimited permission to message.

Keep follow-ups useful and timely.

A relevant follow-up may help someone who has already replied and is still discussing your offer or content. It must remain within the allowed messaging window and your account settings. BIGI does not offer mass cold DMs or automatic outreach to everyone who follows you. Stop when someone declines or asks not to be contacted.

Choose when to review and when to take over.

Use Review for new information or conversations that need care. Enable Automatic only for eligible actions you are comfortable delegating. Open Inbox to inspect the conversation and use takeover when you want to reply yourself. Automatic replies pause while you handle that conversation.

Improve the information behind the next reply.

If an answer is incomplete, correct the source in Brain and review the next suggestion. If a destination changes, update its link. Inspect activity to see what was sent, blocked or left for review. This keeps changes tied to actual conversations instead of assuming every interaction led to a sale.

Put it into practice.

Start with your own account information and choose the actions you want to review.

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Connected actions follow the permissions and account requirements in the Instagram API documentation. See BIGI’s product features for the scope of these guides.